Top Red Flags To Look For When Choosing An Online Marketing Agency
There are hundreds of online marketing agencies who claim that they are the best in the business and can do wonders with marketing your brand and selling your products and services. However, the majority of these online marketing companies tend to hype their promises and exaggerate their accomplishments in order to secure new business.
We encourage you to always ask for result oriented data, client testimonials and references before deciding on signing up. We also list the top red flags that you need to be aware of in order to distinguish between a genuine and a shady online marketing agency.
Red Flag 1 – Transparency: When you ask a potential online marketing agency for data that we mentioned above, see if they are quick to provide you the data or make excuses. If they do provide you data, please take the time to read it and verify if it is genuine. Ask for testimonials and references of three ex/current clients – if the agency is not willing to give you this, it is a huge red flag.
Red Flag 2 – Client Retention: If the online marketing agency is as good as they claim to be, then they should have long term established relationships with their clients. A good way to find out is to ask who their top 5 clients are and how long they have been working with them. If they struggle to provide you with this information or if the information provided is less than impressive – count it as another red flag.
Red Flag 3 – Deceptive Promises: Many shady online marketing firms tend to use exaggerated promises to impress clients and secure a business deal. However do not fall for these deceptive promises. Reputed online marketing agencies know that they can deliver results only by testing and trying out different strategies. If the online marketing agency is not being realistic in this regard, then you can consider it as another red flag.
Red Flag 4 – First Impressions: Take the time to check out the online marketing agencies website, SEO results and site ranking. If what you find is not very impressive, then that is another red flag because any good online marketing agency must be able to first deliver for themselves before trying to deliver for their clients.